ArchPoint Group, a global products and professional services company, has acquired Watusee Foods. This acquisition aligns with ArchPoint’s new business strategy to invest in small brands with great opportunity and bring them to market with strong cross-functional expertise in sourcing, sales, warehousing, branding and marketing. The goal of the ArchPoint and Watusee team is to expand distribution with the current product selection, bring new products to market, and build the brand with new positioning and a strong, omni-channel marketing approach.
Watusee Foods was founded by Jimmy Edgerton and Greg Katz in 2013 to create a portfolio of clean label, limited ingredients snack foods with transparency. Today, their line includes an organic, gluten-free breadcrumb alternative called Chickpea Crumbs, and crispy and popped snacks called Chickpeatos and Popped Chickpeatos.
“Applying ArchPoint’s capabilities in brand development, marketing, sourcing, sales, and supply chain to Watusee’s mission and innovation creates the kinds of synergies required to grow Watusee brands and generate value for customers, investors, and employees,” said ArchPoint CEO Jesse Edelman. “We are excited to be involved in one of the fastest growing categories—healthy snacks.”