Tastepoint by IFF will be hosting a taste innovation showcase, FirsTaste, on September 27 at Penn State at the Navy Yard, in Philadelphia. Themed “A Fresh Take on Taste”, FirsTaste will feature innovative products and insights, more than 20 flavor creations and technologies, as well as several educational sessions on industry trends and hot topics. Guests are also invited to kick-off the experience the night before with a “Trend Trek,” a walking taste tour through some of Philadelphia’s trendiest culinary spots.
Previously known as the Innovation Roadshow presented by David Michael & Co., FirsTaste is a free, one-day event for select Tastepoint invitees. “Certainly, participants will sense the 15-year legacy of the Innovation Roadshow they came to appreciate,” said Dan Byrne, general manager of Tastepoint by IFF. “But, by adding opportunities like the Trend Trek and tapping into the power of IFF, we’ve expanded the show’s interactive offerings, sharpened our focus on targeted market trends, and enhanced the overall taste-worthiness to create something truly unique and exciting for our customers.”
Attendees will see more than 20 provocative flavor introductions as well as trend-driven applications in four product categories—beverage, sweet, savory, and dairy. They will also participate in sessions and workshops on innovation, R&D strategy, sourcing and sustainability, and creative thinking.