McCain invests in plant-based chicken producer Nuggs
McCain Foods, a manufacturer of frozen french fries, potato specialties, and appetizers, has announced a new strategic partnership and lead investment in Nuggs, a New York-based startup that has developed a plant-based chicken nugget alternative.
McCain Foods, a manufacturer of frozen french fries, potato specialties, and appetizers, has announced a new strategic partnership and lead investment in Nuggs, a New York-based startup that has developed a plant-based chicken nugget alternative. Nuggs recently raised $7 million in a funding round led by McCain Foods, which manufactures the nuggets.
The partnership combines Nuggs textured pea protein technology and research and development process with McCain’s production and commercial expertise to accelerate the brand’s growth and deliver market scale. The Nuggs research and development process is based on a unique iterative methodology, whereby the product is constantly improved based on continuous consumer feedback. The latest version of Nuggs plant-based chicken nugget simulates traditional chicken nuggets and is higher in protein and lower in calories, according to the company.
“Nuggs is an incredible product in itself and a very tasty chicken nugget simulation. Furthermore, the Nuggs team’s approach to fast, iterative innovation, based on constant consumer feedback is a great way to create products people love,” said Mauro Pennella, chief growth officer at McCain Foods.
McCain’s partnership in Nuggs is aligned to its long-term sustainability priorities and strengthens its role as a partner to food and farming technology entrepreneurs.