Ground Beef with Omega-3s; Bread Goes Plum Purple; Yummy and ‘Tummy’ Treats

Ground Beef with Omega-3s
NBO3 Technologies, Manhattan, Kan., has launched GreatO Premium Ground Beef, an 80/20 lean to fat ratio ground beef that is naturally abundant in omega-3 fatty acids. GreatO contains 200 mg of omega-3 fatty acids/4-oz serving while grass-fed beef contains 70 mg/4-oz serving and conventional ground beef does not contain any omega-3 fatty acids. NBO3 Technologies worked with Kansas State University for over 10 years to create and bring to market GreatO Premium Ground Beef. TOPS Friendly Markets, with supermarkets in upstate New York, northern Pennsylvania, and western Vermont, is the first grocery retailer in the United States to carry the new ground beef, which is available in 1-lb packages with a suggested retail price of $4.99. “We are thrilled to partner with GreatO to bring this truly innovative product to Tops customers first,” said Jim Lane, Tops Markets’ Director of meat and seafood. “We are always looking for ways to help our customers make more nutritious choices, and GreatO ground beef will be an ideal way for families to incorporate those good nutrients into their weekly meals.”

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Bread Goes Plum Purple
Sunsweet Bakery, San Diego, Calif., has introduced Sunsweet Healthy Plum Amazin Purple Country Bread at select Costco stores on the West Coast of the United States. The bread, which retails for about $5 for a 28-oz loaf, features a striking purple color due to three colorful ingredients—diced dried plums, whole grain purple wheat flour, and purple corn flour. The bread also contains oat flakes, sunflower seed, millet, and flaxseed. A one-slice serving (33 g) delivers 90 calories, 2 g fat, 115 mg sodium, 17 g carbohydrate, and 2 g dietary fiber. Other plum-infused bakery products from Sunsweet include Purple Swirl Loaf Cake, Purple Swirl Bread, Purple Dinner Rolls, Oatmeal Plum Walnut Cookies, and Plum Walnut Breakfast Bites. According to Sunsweet, studies have shown dried plums to be higher in antioxidants, higher in fiber, and lower in sugar than raisins and dried cranberries.

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Yummy and ‘Tummy’ Treats
Many indulgent treats are getting a nutrition makeover to make them more attractive as everyday snacks for health-seeking consumers. For example, Active D’Lites, North Logan, Utah, has rolled out Vanilla Lite Ice Cream Bars at more than 700 Sam’s Club stores across the United States. Each 3-oz bar contains 120 calories, 5 g fiber, and active probiotics. Active D’Lites vanilla lite ice cream bars are dipped in premium European-style chocolate and made with natural ingredients that are GMO-free and low in calorie and net carb content (5 g). Infused in every ice cream bar is a proprietary blend of DuPont HOWARU probiotics (i.e., Bifidobacterium Lactis HN019 and Lactobacillus Acidophilus NCFM) that help promote and sustain digestive health. Sweetened with stevia, the product is also low in sugar to appeal to diabetic and health-conscious consumers. The ice cream bars come in a nine-pack carton priced at $8.48.