Bell shares top flavors and trends
The worldwide marketing teams of Bell Flavors & Fragrances Inc. have compiled 2014’s top 10 trends and flavors to aid developers launching products. Bell’s list includes huacatay, kimchi, ginger, aronia berry, Szechuan peppercorn, Asian cooking sauces, almond caramel popcorn, whole grains, pepita, and halo halo.
Many of the macro trends from 2013 will continue, according to the company. Allergen-free reformulations of cooking sauces such as red miso, oyster, soy, peanut, and fish will be offered to address the allergen concerns that some consumers have.
Bell doesn’t see the gluten-free craze ending anytime soon, and predicts flavors will play an important role in developing gluten-free products in order to meet consumer demand for high-quality, great-tasting products.
Because consumers continue to pursue healthy lifestyles, products in the marketplace will put a healthy spin on familiar flavors. In addition, a new generation of superfruits, such as Bell’s featured flavor, aronia berry, are appearing in grocery stores nationwide.
Bell expects high-profile events such as the World Cup and Olympics to arouse interest in Brazilian and other South American cultures and cuisines. Latin American and Asian flavors, as well as heat-inducing flavors, should continue in popularity, the company says.
Companies quadruple calorie slash
The 16 leading U.S. food and beverage companies that promised to collectively remove 1.5 trillion calories from the U.S. marketplace by 2015 have exceeded that pledge by more than 400%.
Working together as part of the Healthy Weight Commitment Foundation (HWCF), the cereal, snack, canned soup, and bottled beverage producers sold 6.4 trillion fewer calories in 2012 than they did in the pledge’s baseline measurement year of 2007, according to an independent evaluation funded by the Robert Wood Johnson Foundation. This decline translates into a reduction of 78 calories per person per day.
Collectively the companies produced 36% of the calories from all packaged foods and beverages sold in the United States in 2007. They succeeded in their mission by developing new lower-calorie options, changing existing products so that they had fewer calories, and changing portion sizes to introduce more lower-calorie packaging. HWCF’s goal is to help reduce obesity, especially childhood obesity.
The list of participating food and beverage companies includes Bumble Bee Foods, Campbell Soup Co., ConAgra Foods (includes Ralston Foods), General Mills, Hillshire Brands (previously Sara Lee Corp.), Kellogg Co., Kraft Foods Group/Mondelez, Mars Inc., McCormick & Co., Nestlé USA, PepsiCo, Post Foods, the Coca-Cola Co., the Hershey Co., the J.M. Smucker Co., and Unilever.