Enhancing Seafood Value Chain Traceability GFTC PROJECT CONCEPT

Purpose

The purpose of this project is to strengthen the performance of the seafood industry by providing practical research and advice about the utility of traceability to reduce waste, enhance consumer trust, and increase business efficiencies. Additionally, the project will provide a tool that can be used by stakeholders seeking to better understand their return on investment in traceability.

Expected Outcomes

There will be two primary outcomes of the project:

  1. Research: Investigation of the performance of the seafood industry data management worldwide in order to deliver information and materials that assists seafood industry stakeholders to better understand the links between  traceability and enhancing consumer confidence, and between traceability and reducing food loss/waste;
     
  2. Technology Transfer: A decision support software tool that can be used by seafood businesses (regardless of their role in the food system) in developing their own return on investment (ROI) business cases for traceability investments and improvements.

Scope

The project will examine the impact and utility of traceability as a means for the seafood industry value chain to manage the dramatically changing nature of its business. The project will encompass research about the major seafood producing and consuming nations, such as Norway, China, Canada, Denmark, the USA, and Holland.

The primary investigation will be limited to fresh and frozen seafood species of most interest in helping to establish an understanding of the current gaps in information management across the seafood value chain. 

The project will also develop an accessible, user-friendly software tool (application) that will enable small and mid-sized businesses to readily prepare return on investment (ROI) business case calculations that can support traceability investment decisions. 

Approach

The project will encompass primary research (interviews and direct surveys) as well as secondary research (other published works). Using these tools, it will decide on the target nations and subject species to be included in the assessment of financial impact of traceability on the seafood value chain and how it may enhance the management of the industry’s limited resources. The software tool will be developed in parallel with the research being conducted.

Required Resources

The GFTC will work with seafood subject matter experts, economists and financial specialists with understanding of the seafood industry. The project will also include organizations with consumer research and software development expertise.

Timing

The project is expected to take a year to complete.

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