Reformulating Products to Nutritionally Improve Foods Targeted to Children

Addressing childhood obesity continues to be a public health priority.  As a key player in the solution, the food industry is offering healthier choices for children.  Providing solutions to childhood obesity involves many factors, and some food industry sectors are making distinct progress. 

During this webcast, you’ll hear experts from the marketing, regulatory, food science, and communication arenas discuss case studies that demonstrate how each sector has addressed such challenges.  Such studies include the Council of Better Business Bureaus’ (BBB) and the Children’s Food and Beverage Advertising Initiative (CFBAI), which is transforming the landscape of child-directed advertising.  In addition, you will gain an appreciation for how food scientists might participate in national policy discussions involving the food supply and food accessibility, and how they impact children.

Webcast Objectives:

  • Understand the current opportunities and challenges the food industry faces when improving product formulation to provide healthier options for consumers, especially children
  • Learn the food technology, marketing/regulatory, and communications perspectives when reformulating and/or introducing new products.
  • Apply strategies to help the food industry gain recognition for positive formulation changes that potentially increase public perception and purchase intent.

Intended Audience(s): Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, and Advanced
Member Registration Fee: $79
Presentation Date: 03/25/10 9:15 AM
Duration: 1 hour

Faculty:

Adelaide Geik, RD

Edelman

Elaine Kolish

Council of Better Business Bureaus, Inc

Dr Yeonhwa Park

Univ of Massachusetts

Nicholas L Rozzi, PHD
Director, Global Commercialization
Godiva Chocolatier Inc