Advertising Claims Support: Case Histories and Principles

  • Advertising Claims Support: Case Histories and Principles
  • April 8-10, 2013
  • The Greenbrier White Sulphur Springs, West Virginia
  • Event - General Information

    Advertising Claims Support: Case Histories and Principles

    How do you compete effectively in an increasingly challenging environment? Comparative advertising can improve sales, but how do you address competitor challenges? Claims support is a critical business focus for many companies in categories with aggressive competitors. The purpose of this two-and-a-half day course is to raise awareness of the issues involved in surveys and product tests to provide the type of evidentiary support needed in the event of a claims dispute. Course taught by: Drs. Daniel Ennis, Benoit Rousseau and John Ennis with invited speakers:

    • Dr. Bruce Isaacson - MMR Strategy Group
    • David Bernstein, Litigator - Debevoise & Plimpton, LLP
    • Chris Cole, Litigator - Crowell & Moring
    • David Mallen, Deputy Director - National Advertising Division (NAD)
    • Kat Dunnigan, Senior Staff Attorney - National Advertising Division (NAD)
    • Nancy Felsten, Advertising & Marketing Lawyer - Davis Wright Tremaine, LLP
    • Don Lofty, former Internal Counsel - S. C. Johnson & Son, Inc.
    • Lawrence Weinstein, Litigator - Proskauer Rose, LLP

    (The Institute for Perception offers reduced or waived course fees to non-profit entities, students, judges, government employees and others.)

    Contact Information

    Susan Longest
    +1 804-675-2980