Event - General Information
A Powerful Framework to Improve Sensory Measurement
In this 2 day course, you will achieve a deeper understanding of traditional discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In particular, you will learn how to select the most suitable and powerful discrimination methodology based on project objectives, how to develop standards to detect when sensory differences and ratings exceed a consumer-relevant acceptability threshold, how to assess and manage risks in product testing decisions, and effectively use the “no preference/difference” option.
This course is taught by Dr. Benoît Rousseau and Dr. John Ennis with invited speakers: Frank Rossi of Kraft Foods, Bert Borggreve of H.J. Heinz, and Pieter Punter of OP&P Product Research.