General Session Live Stream

February 27, 2013    

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8:00 - 11:30 a.m. CT

Interested in participating in Wellness 13, but your travel funds are limited? Plug into Wellness 13 through our new General Session Live Stream Pass. Through this virtual registration option, you can participate in more than 3 hours of sessions without ever having to leave your office. The General Session Live Stream Pass includes a live broadcast of our:

In addition, you'll receive complete access to the PDF files of materials and slides for all the conference sessions, including the General Session recordings through the Wellness 13 Digital Library.  

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Registration Fee:

Members: $299 | Non-Members: $349

Program Overview:


8:00 - 9:05 a.m. CTOpening Remarks and Keynote Session: Year in Health – What Mattered Most to Consumers

Learn how consumers are searching for and finding information regarding their personal health and wellness. Since 2010, WebMD has published the Year in Health results, which focus on their top health stories, searches, questions, and trends. Making the list in 2011 were topics such as the food pyramid, listeria, and super foods. Dr. Michael Smith, Medical Director and Chief Medical Editor of WebMD, will discuss the 2012 Year in Health data as it relates to food health and wellness.

Presented by: Michael W. Smith, M.D., Medical Director and Chief Medical Editor, WebMD

As medical director and chief medical editor at WebMD, Dr. Smith, is in charge of the medical team that is responsible for upholding the accuracy and credibility of WebMD content, including health news, features, videos, tools, and health reference information. He first joined WebMD in 1999, and now oversees a team of staff physicians and medical reviewers across the U.S. responsible for creating content and assuring its continued medical accuracy and relevance to the WebMD audience. Dr. Smith is a regular guest on The Weather Channel and is featured monthly on Fox 5 News in New York to discuss the latest health headlines. Other appearances include Fox News, MSNBC, CBS’ The Early Show, and Katie Couric’s web-based show @KatieCouric, among others.

9:05  - 9:50 a.m. CT—General Session: Engaging the Private Sector to End Childhood Obesity

This dynamic session will explore key elements to successful engagement of the private sector in child obesity prevention. Through this session, participants will build their understanding of the current food landscape, will learn about the communication challenges and pitfalls, and will get familiar with multi-sector engagement, across industry, academia, and non-governmental organizations. Participants will gain insight into the “win-win-win” that exists for their consumers and their company, and will understand the incredible power they have to make a difference in this most important public health issue.

Presented by: Miriam Nelson, Ph.D., Professor, Nutrition, Friedman School of Nutrition Science and Policy and Director, John Hancock Research Center on Physical Activity, Nutrition, and Obesity Prevention, Tufts University

As founder and director of the John Hancock Research Center, Dr. Nelson has assembled a world-class faculty and staff focused on innovative research, training future leaders, and influencing public policy to improve the nation’s food and physical activity environment. Through its research and outreach, the center has trained over 5,600 allied health professionals and community partners to implement healthy change in their communities. Tens of thousands of individuals from forty states have participated directly in the Children in Balance and StrongWomen research initiatives. First Lady Michelle Obama highlighted the center’s work at the Lets Move launch as best practices for community change.

9:50 - 10:05 a.m. CT—BREAK

10:05 - 11:30 a.m. CT—Consumer Panel: Teens from the Top Down

What are the important, competing factors in the lives of U.S. teens and how do they impact health and wellness decisions? Where do they get their information? Do their choices vary differently from what their parents buy? Join us for a Wellness favorite as a live, moderated panel of shoppers from the Chicago area speak to their shopping and dining experiences, including what drives and influences their purchases. Find out about the Teen Consumer Research Report, which will be released at this session. 

Jeff Hilton, M.S.A., Co-Founder & Partner, Integrated Marketing Group
Mr. Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele. Jeff has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 28 years of broad-based business experience, including 18 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Jeff has also worked at several major national agencies, where he guided the marketing efforts of numerous recognized consumer brands, including Continental Airlines, Mrs. Field’s Cookies, and Major League Baseball. He was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition of his ongoing outreach efforts, including editorial contributions, pro-bono work, webinars, and speaking engagements within the healthy lifestyles industry.

Barbara Katz, President, HealthFocus International
Ms. Katz is a seasoned marketing and consumer research professional with more than 25 years of experience in the health and wellness, food, pharmaceutical, and biotechnology industries. Having worked with brands in many countries, she provides a global perspective on consumer insights and branding. She spent the first 10 years of her career in food ingredient sales and marketing at Sensient Technology before founding a company that focused on developing brands for moms and kids using a unique, in-depth ethnographic methodology for obtaining insights into the needs of young people. She is the president of Health Focus International, a market research and strategic consulting firm that focuses on consumer health and nutrition needs. Ms. Katz applies HealthFocus data to support strategic decision making for industry, academia, and government institutions.