Wellness 10 Recap

Nearly 300 product developers, brand managers, dieticians, and others involved in the development and marketing of foods that contribute to health and wellness attended Wellness 10, held March 24-25, 2010, at the InterContinental Chicago O’Hare. Attendees were clearly impressed with the event with 93% expressing satisfaction with the overall quality of the presentations.

Schedule-at-a-Glance

Wednesday, March 24 , 2010 Thursday, March 25, 2010

7:00 a.m.
Registration Opens

7:00 – 8:00 a.m.
Continental Breakfast

8:00 – 8:20 a.m.
Welcome Remarks

8:20 – 9:00 a.m.
Keynote Session - Gainers & Waners:
Up-and-Coming Markets and Messages


9:00 – 10:30 a.m.
General Session - Consumer Panel:
Let’s Hear It From the Moms


10:30 – 10:45 a.m.
Refreshment Break

10:45 – 11:30 a.m.
General Session - Connected Innovation: The Power of Many

11:30 a.m. – 12:30 p.m.
Lunch

12:45 – 1:45 p.m.
Breakout Session 1

Track: Consumer Lifestyles & Demographics
Using Emerging Trend and Product Formulations to Boost Your Bottom Line

Track: Health Issues
From Babies to Baby Boomers – What You Should Know about DHA and Cognition

Track: Weight Management
Understanding Americans’ Approach to Weight Management, Food Choices, and Eating Behaviors

1:45 – 2:00 p.m.
Break

2:00 – 3:00 p.m.
Breakout Session 2

Track: Consumer Lifestyles & Demographics
Consumer Trends in Health & Sustainability: Do Attitudes Match Buying Behavior?

Track: Health Issues
Emerging Fat and Oil Applications: Impact on Heart Health and Product Labeling

Track: Weight Management
Reducing Calories by Replacing Sugar with High Potency Sweeteners; and Developments in Flavor Masking and Sweetness Enhancement Technologies Using Stevia

3:00 – 3:15 p.m.
Refreshment Break

3:15 – 4:15 p.m.
Breakout Session 3

Track: Consumer Lifestyles & Demographics
Kids Should be Kids: Trends in Eating Habits, Retail Products, and Restaurant Menus

Track: Health Issues
Showcase of Health-Promoting Products

Track: Weight Management
Considerations in the Design of Weight Loss Clinical Studies

4:15 – 4:30 p.m.
Break

4:30 – 5:30 p.m.
Open Space Learning

5:30 – 7:00 p.m.
Networking Reception

7:00 a.m.
Registration Opens

7:00 – 8:00 a.m.
Continental Breakfast

8:00 – 9:00 a.m.
Breakout Session 4

Track:

Consumer Lifestyles & Demographics
Change the Food to Change the Consumer? Applying Behavior Change Theory to Healthful Food Product Development

Track: Health Issues
Gut Reactions – Impacting Digestive Health with Prebiotics and Probiotics

Track: Weight Management
Staying Within the (Guide)lines

9:00 – 9:15 a.m.
Break

9:15 – 10:15 a.m.
Breakout Session 5

Track: Consumer Lifestyles & Demographics
Beyond Better-For-You: How to Leverage Five Exploding Concepts in Health and Wellness Innovation

Track: Health Issues
Functional Foods in a New Era of FDA Enforcement

Track: Weight Management
Reformulating Products to Nutritionally Improve Foods Targeted to Children

10:15 – 10:45 a.m.
Refreshment Break

10:45 a.m. – 12:15 p.m.
Closing Session: Future of Food & Health:
Consumer Attitudes about Food in the Age of Health Care Reform

Roger Clemens

"Wellness is a MUST conference. This is one of very few conferences where speakers and audience engage and exchange to leverage current science for future applications."

Roger Clemens, Dr. Ph., C.N.S., F.A.C.N., F.I.F.T.
Professor, University of Southern California School of Pharmacy
Chief Scientific Officer, Horn