IFT Media Update

December 14, 2011

To: Reporters, Editors, Producers and Bloggers
From: IFT Media Relations

The following news briefs are from the Institute of Food Technologists® (IFT), a nonprofit scientific society with members working in food science, food technology, and related professions in industry, academia, and government. This media update includes information on the following: December issue of Food Technology magazine—Do Clean Labels Really Equal Clean Foods and Whole Grains Most Sought After Health Claims on Food Packages; Comprehensive Reviews in Food Science and Food Safety—Quaker Oats Health Claim's Impact on Food Marketing; IFT Video—Leftover Food Safety; Food Trends for 2012; IFT and ALACCTA Save-the-Date; Upcoming Webcasts—Intersection of Food, Policy and Profitability: Obstacles and Opportunities for the Private and Public Sectors.

For more information or to interview an IFT spokesperson, call Mindy Weinstein, 1-800-IFT-FOOD,
312-604-0231, mweinstein@ift.org. You can also follow IFT Media Relations on Twitter @IFTMedia.

Note: Please attribute content to the appropriate source indicated within the news brief—Institute of Food Technologists, Food Technology magazine or Comprehensive Reviews in Food Science and Food Safety.

Consumer News

Do Clean Labels Really Equal Clean Foods?
Recent studies find shoppers are paying more attention to what they put in their bodies, therefore driving development and reformulation of products with cleaner labels. An article in the December 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), written by Barbara Katz, IFT member and President of HealthFocus International and LuAnn Williams, IFT member and Head of Research at Innova Market Insights write that people tend to perceive foods with simpler labels to be less processed. The article explains how industry is responding to consumer demand for clarity in regards to food labels.

Read the full press release.
Read the Food Technology article.

Whole Grains Most Sought After Health Claims on Food Packages
Grocery Shopper Trends report whole grains are now the most sought after health claims on food packages, followed closely by claims about dietary fiber. In the December 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), contributing Editor A. Elizabeth Sloan writes about the latest whole grain trends in food.

Read the full press release.
Read the Food Technology article.

Video: Leftover Food Safety Video Button
When it comes to holiday leftovers, many of us secretly relish that slice of cold turkey or ham the next morning, and savor how reheating just enriches the flavor of those candied yams. Before you take that first bite, it's important to remember that proper care can help ensure the leftovers you love stay safe, edible and bacteria-free.

Watch the video.
Read the full press release.

Industry News

Oh, What Those Oats Did
"Health claim" labels that link nutrients to disease prevention have a contentious history involving regulators, corporations, and the public. The "oat bran craze" of the late 1980s demonstrated how health claims have enormous profit potential, but also the need for regulation of these claims. Quaker Oats was granted the first food-specific health claim in January 1997 when the Food and Drug Administration (FDA) determined that consumption of soluble fiber from oats lowered risk of heart disease. The company made the oat health claim a central part of its strategy and has served as a model for other manufacturers seeking health claims. A new article in Comprehensive Reviews in Food Science and Food Safety titled, "Oh, What Those Oats Can Do. Quaker Oats, the Food and Drug Administration, and the Market Value of Scientific Evidence 1984 to 2010," examines the institutional interactions and underlying values that made health claims desirable, legally possible and profitable from the 1980s onward.

Read the full Comprehensive Reviews in Food Science and Food Safety article.

Five Food Trends for 2012 
Marian Salzman, CEO, Euro RSCG Worldwide PR and blogger for Food Technology's magazine "the ePerspective" predicts five food trends in 2012. Fat phobias, or the fear of becoming fat, will begin to rise in countries other than the U.S., due to foreign government cracking down on expanding waistlines. In opposition to fat phobias, according to the Zagat 2012 Guide, southern cuisine will also be trending; celebrity chefs like Marcus Samuelsson are examples of influencers of this trend. Salzman also suggests that the healthy snack category will prevail as well, not only in popularity but in sales. Foodies are also buzzing about flavors such as pickled and peppered treats, like the Korean taco craze. And the continued mobile, pop-up and food truck obsession will continue to redefine how we eat.

Read the full the ePerspective article.

IFT News

SAVE THE DATE:

IFT and ALACCTA Food Science and Innovation Conference
February 27-29, 2012
Hilton Guadalajara, Mexico

Hosted by IFT and the Latin American and Caribbean Association of Food Science and Technology (ALACCTA), the Food Science & Innovation Conference is the event for the region's food professionals to meet and exchange perspectives on leading practices, issues and hot topics impacting the global food industry.

Click here for the link to the event page. While topics will span the global scale, focus areas will include: Health & Wellness, Innovations in Food Processing, and Food Safety.

Please contact Mindy Weinstein for more information at 312-604-0231, mweinstein@ift.org.

Upcoming Webcasts
Intersection of Food, Policy and Profitability: Obstacles and Opportunities for the Private and Public Sectors
Tuesday, January 10, 2012, 11:00 am – 12:30 pm CST

Have you experienced confusion or frustration due to complexities in the food production landscape? Designed for marketing and product development professionals, this live, interactive webcast will explore the needs and challenges facing consumers, government, food organizations, and academia.

Visit here to learn more.

Complimentary registration is available for credentialed members of the media.

Please contact Mindy Weinstein for more information at 312-604-0231, mweinstein@ift.org.

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About IFT

The Institute of Food Technologists (IFT) is a nonprofit scientific society with individual members engaged in food science, food technology, and related professions in industry, academia, and government. IFT champions the use of sound science across the food value chain through the exchange of knowledge, by providing education, and by furthering the advancement of the profession. For more information, please visit ift.org.

© 2011 Institute of Food Technologists

Contact Us

Emily Behn

Media Relations Specialist

Phone 312-604-0273
Fax 312.596.5673
Email: ebehn@ift.org