IFT Media Update

October 12, 2011

To: Reporters, Editors, Producers and Bloggers
From: IFT Media Relations

Note: Please attribute content to the Institute of Food Technologists.

Consumer News

Restaurant-Style Food at Home Defies Economy and Country Borders
Despite the current economy and regulatory issues regarding development of new health foods in the European Union, the global food and beverage market continues to grow and bring new innovative concepts and techniques to the market. In the October 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), contributing Editor A. Elizabeth Sloan observes that despite the economy, sales of food and beverage products are projected to reach $1.74 trillion by 2015.

Read the full press release.
Read the Food Technology article.

Innovations in Confection Stir-Up New Tastes and Textures
Real-life Willie Wonkas are hard at work in their chocolate factories coming up with innovative new ways for consumers to enjoy candy. From non-traditional parings, such as jalapeno and mint or seeds and chocolate to hard candies that smell like roses, confectioners everywhere are tapping into the latest consumer trends.  In the October 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), Senior Editor Donald E. Pszczola looks the newest candy products and how they demonstrated the new directions candy makers are taking in terms of health, indulgence, cost and other considerations. 

Read the full press release. 
Read the Food Technology article.

Video: Smart Tips for Shopping at Farmer's Markets Video Button
Being a “locavore” and eating foods grown near where you live have become a popular practice, as many people want to support their local farmers. This consumer how-to video and fact sheet from IFT features science-based tips to keep in mind the next time you buy produce at your local farmer's market. 

Watch the video.

IFT Celebrates World Food Day--Food Science and Technology Key to Feeding 9 Billion People by 2050
Although the world's food supply is largely safe, flavorful, nutritious, convenient and less costly than ever before, nearly a billion people go hungry every day. To compound matters further, according to the Food and Agricultural Organization (FAO) of the United Nations, food production must increase by 70 percent in order to feed the anticipated world population of 9.1 billion by 2050. IFT will join 450 other national and private organizations to celebrate World Food Day on October 16th, 2011 in an effort to heighten public awareness of the plight of the world's hungry and malnourished, and highlight how food science and technology will contribute to solving major food issues.

IFT has several resources available at www.ift.org/worldfoodday for media, consumers, educators, government officials and all those organizations that are committed to highlighting the need for foods that promote healthier people everywhere.

Read the full press release.

Audio: Interview with John Floros, PhD Listen Button
On October 16, the world will celebrate World Food Day, which is designed to increase awareness and motivate year-around action to alleviate hunger. In 2010, IFT published a Scientific Review discussing the importance of food science and technology in feeding a growing population. Recently, Kelly Hensel, Digital Media Editor at IFT, spoke with one of the main authors of the review, IFT Past President John Floros of Pennsylvania State University, to discuss this important global issue.

On October 16, the world will celebrate World Food Day, which is designed to increase awareness and motivate year-around action to alleviate hunger. In 2010, IFT published a Scientific Review discussing the importance of food science and technology in feeding a growing population. Recently, Kelly Hensel, Digital Media Editor at IFT, spoke with one of the main authors of the review, IFT Past President John Floros of Pennsylvania State University, to discuss this important global issue.

Listen to the interview.

Industry News

Building Healthier Plates One Message at a Time
One message at a time is the focus of this month's Perspective column in Food Technology magazine written by Robert Post, PhD, Deputy Director, Center for Nutrition Policy and Promotion, (CNPP) USDA. The MyPlate initiative, which came out in June after months of consumer research, is now the new icon that represents the Dietary Guidelines for Americans and provides Americans guidance in choosing their meals. Seven selected messages are the basis for communications efforts beginning with: Make Half Your Plate Fruits and Vegetables.  Over the next few years the CNPP will release one message at a time surrounded by a “buzz activity” such as a contest, event, app or game to stir interest in the message. The Institute of Food Technologists (IFT) is proud to be one of USDA's National Strategic Partners for this initiative and will be helping to communicate MyPlate nutrition messages through various communications activities.

Read the Food Technology article.

IFT Contributes to Development of FDA Training Tool  
As part of our work with the FDA, IFT contributed to the development of the Food Related Emergency Exercise Boxed (FREE-B) web-based tool that is now available. FREE-B is a collection of scenarios that will help government regulators, public health organizations and the food industry test their readiness for food-related emergencies, such as a human health emergency caused by an unintentional contamination of produce with E. coli.
FREE-B is a compilation of five scenarios designed to help test and develop food emergency response plans, protocols and procedures. It will help food and agriculture stakeholders and emergency preparedness planners collaborate better with each other, neighboring jurisdictions, the food industry and federal agencies during food emergencies.

Access the FREE-B scenarios.

IFT News

SAVE THE DATE:

IFT's First-Ever Food Policy Impact Conference: December 1, 2011—Sheraton Crystal City, Washington, DC
The IFT Food Policy Impact Conference convenes leaders from government, industry and academia to discuss what's on the horizon in food laws, regulations and policy.  Conference participants will have an opportunity to interact with noted food policy experts in small, focused sessions to better understand current food policy interpretation and institute approaches that work most effectively within the food system.

Keynote Speakers:

  • Mike Taylor, J.D., Deputy Commissioner for Foods, FDA
  • Jenny Scott, Senior Advisor to the Director of the Office of Food Safety, Center For Food Safety and Applied Nutrition, FDA

Visit the Schedule at a Glance for speaker and session details.

Complimentary registration is available for credentialed members of the media.

Please contact Mindy Weinstein for more information at 312-604-0231, mweinstein@ift.org.

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About IFT

The Institute of Food Technologists (IFT) is a nonprofit scientific society with individual members engaged in food science, food technology, and related professions in industry, academia, and government. IFT champions the use of sound science across the food value chain through the exchange of knowledge, by providing education, and by furthering the advancement of the profession. For more information, please visit ift.org.

© 2011 Institute of Food Technologists

Contact Us

Emily Behn

Media Relations Specialist

Phone 312-604-0273
Fax 312.596.5673
Email: ebehn@ift.org


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