“Hispanic and Asian Trends

Influencing Mainstream America

Food and Beverage Consumption”

Emmanuel Laroche, Vice President Marketing & Consumer Insights, Global Marketing Leader

Symrise NA

Thursday, October 16, 2014

Sanzari’s New Bridge Inn – New Milford, NJ

ExCom Meeting                  3:30 – 5:00 pm
    (Members Welcome)

Networking Hour                 5:00 – 6:00 pm

Speaker                       6:00 – 7:00 pm

Dinner                           7:00 pm

In various states "minority" already refers to Caucasian people. "This dramatic demographic shift will have some interesting consequences. But more importantly, this means that in the very near future ‘Mainstream America’ will be just an illusion," said an executive from Agua Hispanic Marketing Agency. The U.S. Hispanic and Asian populations are growing for different reasons but both of them are impacting how Americans are eating today. We will explore these trends and their impact on the US restaurant scene and on retail products.