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2012 Technical Session Information

About the Speakers:

Howard R. Moskowitz, Ph.D.

Howard R. Moskowitz, Ph.D. is president of Moskowitz Jacobs, Inc., a strategic marketing research company headquartered in White Plains, New York, USA. The company specializes in the screening and optimization of products, concepts, and package designs at the early stages of innovation and development. He is the winner of Sigma Xi-The Research Society’s 2010 Walston Chubb Innovation Award. He is currently nominated for the 2012 Edison Award.

He is the co-author of the world-wide best selling book Selling Blue Elephants: How to Make Great Products That People Want Even Before They Know They Want Them (Wharton School Publishing). It has been republished and translated in eight countries, with another seven licensed and in production. An Integrated Approach to New Product Development, part of Taylor and Francis’ Contemporary Food Engineering Series, edited by Howard R. Moskowitz, Sam Saguy and Tim Straus, was published in May, 2009. Packaging Research in New Food Product Development, written by Howard Moskowitz and Michele Reisner was published in September, 2009, by Wiley-Blackwell. His career guidance book for marketing students and professionals, YOU! What you MUST know to start your career as a professional was published by CreateSpace in May, 2010. The author of over 20 books and several hundred refereed papers, Dr. Moskowitz is a frequent contributor to business and scientific journals on topics of messaging, product optimization, and now the newly emerging area of psychophysics and the law.

Michele Reisner

Michele Reisner, Vice President of Research at Moskowitz Jacobs, Inc., has over 20 years of sensory and consumer science experience. She is a graduate of the Culinary Institute of America in Hyde Park, New York with a strong culinary background of 15 years as a Pastry Chef. Her world-wide training as a professional Pastry Chef aids in bringing the voice of the food professional to the research world. Ms. Reisner’s work at MJI is highly concentrated on experimental design and optimization within both the food and beverage industries. A contributing writer to several trade magazines such as Food Product Desing, Food Technology and Bakers Journal, as well as numerous sensory journals, Ms. Reisner has co-authored many trade book chapters. She recently wrote Packaging Research in Food Product Design and Development with Dr. Moskowitz, which was published in 2009 by Blackwell-Wiley. She is a member of Cambridge Who’s Who among Executives, Professionals and Entrepreneurs and a member of the Institute of Food Technologists.