Food companies can partner with farmers to amplify sustainability efforts and accelerate adoption of new technology. Major companies, like Campbells Soup Company, recognize that sustainability starts with the seed. By prioritizing sourcing of U.S. grown ingredients from farmers who practice environmental stewardship, the food industry can incentivize ecological agriculture and create sustainable supply chains by increasing farmer profitability. These efforts increase company's bottom line while supporting social responsibility goals

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Melanie Krawczyk