Communicators need to be realistic; often simply providing more information will have limited success in influencing people.

We must do more than provide better information, we need to ‘nudge’ consumers to reason and self-reflect to help them discern between truth and fiction. Behavioral Science offers some useful approaches.

During this event, our speakers will share their knowledge on fantastic topics such as: cognitive biases that make critical thinking difficult, why we are overly confident in our biased and wrong thinking, and why simply providing information (the deficit model) is usually not enough, and how to ‘nudge’ people into serious re-consideration of their beliefs

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Mariane Hodgkinson