Our industry has been fundamentally changed by the global pandemic. Consumer behaviors have been radically altered by quarantines, economic shocks, and a slow return to a new version of normal. The changing consumer landscape offers both challenges and opportunities for product developers and food companies. This new world needs new thinking – design thinking. RTI Innovation Advisors’ virtual three-day short course will teach you the fundamentals of design thinking. The course offers hands on experience with a selection of design thinking tools that you can use to uncover post-COVID consumer needs and shape your organization’s innovation efforts. Whether your company makes consumer products, ingredients, packaging, or machinery, this workshop provides basic concepts in design thinking and brings those concepts to life with small group exercises. Over three-days, you’ll practice techniques to discover unmet consumer needs, define problems and value propositions, pitch concepts, and get customer feedback.
This short course is structured as a series of three-day, three-hour, synchronous training sessions. Participants will be required to complete homework assignments both before the first session and in-between sessions. Participants are expected to participate in all sessions and review all lectures online before the sessions. Sessions will be mostly small group work as participants “learn by doing” and practice applying design thinking tools.
Participants are encouraged to join an 'Attendee Kick-Off' meeting held one week prior to the course in order to meet your instructors and network with fellow attendees. Course logistics and resources will be posted on IFTConnect, the official IFT online community. IFT will send detailed instructions and zoom information one week prior to the course.