Communicating Sustainability Responsibly: Best Practices and Practical Strategies to Avoid Greenwashing Live Webinar with the Sustainable Food Systems Division

Quantifying and communicating sustainability is a challenge, especially for non-experts. Due to the diversity of sustainability claims (i.e., carbon footprint, water use, deforestation, energy use), many consumers are confused about what sustainability means and often skeptical. In this webinar, two experts will discuss examples of greenwashing and its effects, summarize life-cycle analysis, and present practical strategies to responsibly quantify and communicate environmental sustainability.

Free to IFT Members

Attendees will be able to:

• Identify practical and responsible strategies to communicate environmental impact.
• Define greenwashing and provide examples of greenwashing.
• Explain the consequences of greenwashing and how to overcome it.

Speaker Information

• Jason Pelz is Vice President of Sustainability for Tetra Pak in the United States, Canada, Central America and the Caribbean
• Jim Gratzek is the Director of the University of Georgia’s Food Innovation and Commercialization Center