Consumer Behaviours and Factors Affecting Brand Desirability - British Section IFT Webinar

Hear from experts:

• Dr. Constantinos Pantidos, Brand Aviators, a specialist in how biology & neuroscience shape consumer behaviours & brand desirability
• Sara King, Client Success Team Sensory Advisor, Compusense Inc., a global specialist firm in sensory & consumer testing
• Edward Bergen, Principal Analyst, FutureBridge, a specialist in megatrends & how they drive change, innovation & development in the food & drink industry, & their impact on consumer attitudes, expectations, tastes & buying decisions