Here is a shameful statistic: A little more than 1 billion tons of food is wasted every year around the world. Researchers are working to find ways to reduce the staggering amounts of wasted food, and one of the latest studies on the topic suggests that thinking of fresh produce in terms of human traits may help.
This humanizing of food may help people look at fruits and vegetables that are a little less than fresh or imperfect in a different way. “We suggest that when old produce is humanized, it is evaluated more favorably, since it leads consumers to evaluate the old product with a more compassionate lens,” write the researchers, who are from University of Illinois at Urbana-Champaign and University of Houston. A couple of the ways that the researchers anthropomorphized produce that was slightly past its prime in images was to show a banana lounging in a chaise and arranging cucumber slices in a way to show a human face. Subjects rated these types of images more favorably than images of produce that was not anthropomorphized.
The researchers suggest that store managers and food marketers could adopt a similar format to showcase produce that may look less than perfect but is otherwise nutritious and safe. They published their study in Journal of the Association for Consumer Research.
New developments in plant breeding techniques show promise in being able to breed disease-resistant bean varieties quickly and selectively than what is currently available.
An international team of scientists led by the University of Goettingen has developed a new approach to identifying the genes that control plant traits.
A team of 12 students from the Department of Biotechnology and Food Engineering at the Technion – Israel Institute of Technology has won a gold medal at the International Genetically Engineered Machine (iGEM) competition in Boston for its bee-free honey.
The Almond Board of California (ABC) has announced an investment of $5.9 million in 85 independent research projects exploring next-generation farming practices.
Technology in agriculture (ag-tech) is how we'll feed a growing population, make farming more sustainable, and improve the lives of farm animals, say 85% of the 3,000 participants in Cargill's new three-continent consumer survey.
Conagra Brands has entered into a 15-year service agreement with SolAmerica Energy to place eight acres of solar panels on the company’s St. Elmo, Ill. facility property.
Cargill is investing more than $113 million to expand its cocoa processing sites in Yopougon, Ivory Coast, and Tema, Ghana.
PepsiCo has announced the launch of its second PepsiCo Greenhouse program in North America, an initiative designed to support emerging entrepreneurs and brands in the food and beverage industry.