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HarvestFresh by Beko

At the recent IFA consumer electronics fair in Berlin, Beko—Europe’s leading home appliance brand—unveiled new illumination technology to preserve the nutrition of fresh fruits and vegetables in home refrigerators. Dubbed HarvestFresh, the technology uses three colors (green, blue, and red) to mimic natural sunlight and the day/night cycle. This combination recreates a natural living environment for fruits and vegetables. Studies have shown that this technology has helped preserve vitamin A and vitamin C levels. Beko plans to make HarvestFresh available across select lines of refrigerators in 2020.

“At Beko, we believe passionately in creating new products and technologies that meet the wellbeing needs of today’s consumer. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier,” said Zeynep Yalim Uzun, chief marketing officer.

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