E. Liz Sloan

A. Elizabeth Sloan

Consumers Adapt as COVID Crisis EasesAs the number of U.S. consumers vaccinated against COVID-19 increases, some pandemic-driven behaviors are changing while others persist. For a comprehensive look at emerging demographic trends driving consumer behavior, check out the “Demographic Disruption” feature.

  • Health Concerns Persist. Half (49%) of consumers were still extremely/very concerned about COVID-19 in late May, according to Datassential’s “Simply Smarter” webcast. Four in 10 (42%) felt the health crisis would last into 2022 or lo…
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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan
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