E. Liz Sloan

A. Elizabeth Sloan

Consumers Adapt as COVID Crisis EasesAs the number of U.S. consumers vaccinated against COVID-19 increases, some pandemic-driven behaviors are changing while others persist. For a comprehensive look at emerging demographic trends driving consumer behavior, check out the “Demographic Disruption” feature.

  • Health Concerns Persist. Half (49%) of consumers were still extremely/very concerned about COVID-19 in late May, according to Datassential’s “Simply Smarter” webcast. Four in 10 (42%) felt the health crisis would last into 2022 or lo…
Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe

About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan
Placeholder

Manual Feature

Latest News

Morning Meal Musts: Affordable, Portable, Protein-Rich

Global flavors, nostalgia, and better-for-you innovations add zest to the breakfast occasion.

What Consumers Want in 2026

Worn down by inflation and uncertain economic conditions, food and beverage shoppers want products that deliver tangible benefits per dollar.

The New Face of Private Label

Retailers are expanding and upscaling their private brand assortments as more consumers seek high-quality products at reasonable prices.

Formulating for Functional Benefits

With consumers increasingly looking for enhanced nutrition, the functional foods market must find a way to balance the addition of in-demand ingredients with minimal processing.

Plant Protein Powers Up

A visually oriented overview of plant-based protein ingredient trends.