Mary Ellen Kuhn

Mary Ellen Kuhn

SnapDNASnapDNA, creator of a rapid pathogen detection system for food processing facilities, clinched top honors and a $25,000 prize as the winner of the IFTNEXT Food Disruption Challenge™ Pitch Competition, held Wednesday during the FIRST virtual event.

A panel of five judges chose SnapDNA from a group of three finalists, all of whom took to the virtual stage to present their pitches and answer questions from the judges.

The SnapDNA system is “push-button simple,” Tom Jacobs, vice president of sales and marketing, told the judges and the audience. “Our system can be operated almost anywhere by almost anyone. We compete with and replace food testing labs for both routine daily testing and for tracing contamination.

“We are deeply honored to be recognized by the IFT community for the work that we have done and for the recognition that our tech is truly disruptive,” said Jacobs after learning of SnapDNA’s win.

What makes SnapDNA’s on-site testing system unique, Jacobs explained, is the fact that “we target and capture only live cells in real time from large, dirty food industry samples. Pathogen RNA is analyzed in a fully automated process—20 minutes, sample to answer.”

Seaweed technology company Trophic won the $5,000 People’s Choice Award, with voting conducted in a follow-up survey of those who viewed the Food Disruption Challenge.

Trophic is working to scale up seaweed production and to help commercialize seaweed as a protein ingredient that is cost-competitive with other alternative proteins.

“Our company is developing the technology to make the ocean the most abundant, low-cost, and climate-friendly source of protein on the planet,” said CEO Beth Zotter in her pitch. Protein from seaweed is eco-friendly because it requires no land or fresh water to produce it, she said.

Trophic has developed a plant-based bacon prototype made with protein from red seaweed and hopes to fund its launch with a $2.5 million seed round.

Rounding out the group of finalists in the Food Disruption Challenge was Ripe Revival, which uses patented technology to convert fruit and vegetable waste into healthful ingredients and food products, including nutrient-dense gummies and shelf-stable aseptically packaged beverages.

Co-founder and CEO Will Kornegay said Ripe Revival has the license to a family of patents that covers extraction and microwave-assisted processing, which allows the company to “quickly isolate nutrients, extract them from biomass, and create a protein polyphenol matrix that acts as the key ingredient” in its products. The company sources its ingredient from byproducts of fruit and vegetable processing.

Claire Schlemme, CEO of upcycled food company Renewal Mill and winner of IFT’s inaugural Food Disruption Challenge, hosted this year’s program.

For Renewal Mill, participation in the Food Disruption Challenge was “a truly transformative experience,” Schlemme said, noting that the relationships and connections the challenge fostered continue to be valuable to her company. “The community around this event is quite remarkable and one of the reasons we’re so grateful for our own participation three years ago.”

Food Disruption Challenge judges included Jagruti Bhikha of RiseTogether VC, Joe Light of Food Loving Ventures, Jeff Grogg of JPG Resources, Tracy Landau of MarketPlace, and Natasha Dhayagude of Chinova Bioworks.

Launched in 2018, the IFTNEXT Food Disruption Challenge is designed to help emerging and investment-ready food companies raise their profiles and make strategic connections. The competition is open to food science/technology companies that provide innovative solutions throughout the food supply chain, including ingredients, processing, packaging, testing, and more.


Registration for FIRST provides access to the on-demand library of sessions through Dec. 31, 2021.  

About the Author

Mary Ellen Kuhn is executive editor of Food Technology magazine ([email protected]).
Mary Ellen Kuhn

Digital Exclusives right arrow

Meat Companies Seek New Plant-Based Niches

Leading meat companies are venturing into the plant-based category via investment in startups and by developing their own new alt-meat products and also via the development of hybrid meat/alt-meat offerings.

Plant-Based Invades the Dairy Case

The success of the plant-based dairy category suggests what’s possible for alt-meat makers if they can overcome current market challenges.

Cultivating Cannabis Indoors

A look at some of the latest trends in controlled environment agriculture cannabis growing.

Where’s the Beef (Analogue)?

The aisles of the IFT FIRST expo hall were a jarring contrast to what’s actually happening in grocery store aisles, where the current generation of plant-based meat analogues is experiencing declining sales even as prices are being cut.

Food Technology Articles right arrow

What’s on the Menu for Meal Kits?

Strong sales are forecast for companies that keep it healthy, fresh, and affordable as well as convenient.

Success Strategies for the Center Store

Culinary adventures, ultra-convenience, and high-performance health are poised to drive purchases in the center store in an uncertain economic climate.

Rebuilding Plant-Based Meat

Much-publicized market stumbles are triggering doubts about the potential of this onetime darling of investors, activists, and curious consumers. What’s it going to take to get it back on track?

Turning Up The Heat

An infographic describing global consumers’ interest in hot and spicy flavors.

Recent Brain Food right arrow

More on the FDA's Food Traceability Final Rule

In a new white paper, our experts examine the FDA’s Food Traceability Final Rule implications—and its novel concepts first proposed by IFT. 

IFT Science and Policy Team Forecasts Six Trends for 2023

From a processed foods comeback to breaking food system silos and addressing food and nutrition security, our science and policy experts identify top science of food trends.

Applications and Nominations Are Now Open for IFT's Board of Directors

Hear from three current Board Members about why their participation is so valuable.