‘Shared Planet’ Tops Innova’s Trends List
Consumers’ environmental awareness and interest in next-generation plant-based foods are among the year’s defining trends, the research firm reports.
Consumers’ concerns about the health of the planet surpassed concerns about the health of the population for the first time in Innova Market Research surveys, prompting the food trend specialists at the company to designate “Shared Planet” as No. 1 on its list of Top 10 Trends for 2022.
“People watched the world burn and flood during the lockdown, and it continues,” says Innova Insights Director Lu Ann Williams. “And anyone with Gen Z kids most likely hears ab…
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