Plant-Based Invades the Dairy Case
The success of the plant-based dairy category suggests what’s possible for alt-meat makers if they can overcome current market challenges.
For inspiration about what’s possible in the plant-based space, meat substitute companies don’t have to look much further than the dairy case.
Soy milk and subsequent plant-based alternatives such as almond, coconut, and cashew beverages now constitute 16% of the overall U.S. dairy market, a share that has about doubled in the past five years, and analysts believe the share is expected to approach 25% in the next few years.
Meanwhile, plant-based yogurts have become huge even for dairy…
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