Trust, Understanding Are Keys to Diet Change

Getting consumers to make healthier food choices is all about winning their trust. It’s not about showing them everything they’re currently doing wrong or the mistaken ideas they have.

That was the message from Roxi Beck, consumer engagement director for The Center for Food Integrity and a presenter at IFT’s “Time to Kick Start Healthy Eating” virtual meeting. A series of sessions at the meeting explored strategies for better communicating the healthy eating messages…