August 1999

Volume 53, No. 8

How Push Pull has affected four foods

 August 1, 1999

Integrating the Consumer into New Product Development
To successfully cope with the immense risk, high failure rates, and ever-increasing costs of new product development requires a paradigm shift involving “higher-order” involvement of consumers in the development process
August 1, 1999

Marketing Pull vs Technology Push
Combining a consumer need and new technologies that provide a strong technical base for differentiation is key to successful new product development
August 1, 1999

Top Ten Trends to Watch and Work on for the Millennium
A discussion of the top ten trends that should stimulate thinking and guide marketers in the millennium ahead
August 1, 1999

Marketing Pull vs Technology Push
Combining a consumer need and new technologies that provide a strong technical base for differentiation is key to successful new product development
August 1, 1999

Top Ten Trends to Watch and Work on for the Millennium
A discussion of the top ten trends that should stimulate thinking and guide marketers in the millennium ahead
August 1, 1999

How Push Pull has affected four foods

 August 1, 1999

Integrating the Consumer into New Product Development
To successfully cope with the immense risk, high failure rates, and ever-increasing costs of new product development requires a paradigm shift involving “higher-order” involvement of consumers in the development process
August 1, 1999

Columns

Implications of the Belgian Dioxin Crisis

By Lester M. Crawford

Back Page

Marketing Quality Differences

By Pierce Hollingsworth

BUSINESS/MARKETING

Bite-Size Goes Big-Time

By A. Elizabeth Sloan

CONSUMER TRENDS

Summertime and the Eating Is Easy if Porgy and Bess Listen to IFTers

By Angela L. Dansby

IFT NEWSMAKERS

Starches and Gums Move Beyond Fat Replacement

By Donald E. Pszczola

INGREDIENTS

Seeking Some HACCP Solutions

By James Giese

LABORATORY

Classy new packages glamorize new product offerings

By Fran Katz

PACKAGING

Electron-Beam Pasteurization Plant Near Completion

By Neil H. Mermelstein

PROCESSING

The Risky Habit of Eating

By Joyce A. Nettleton

SCIENCE COMMUNICATIONS

Departments

BOOK REVIEWS

EDUCATION NEWS

IFT NEWS

By BETSY BAIRD

NEWS & ANALYSIS

By BETSY BAIRD

WASHINGTON NEWS

By Neil H. Mermelstein

Past Issues

July 1999

Volume 53, No. 7

January / February

Volume 80, No. 1

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