Integrating the Consumer into New Product Development

To successfully cope with the immense risk, high failure rates, and ever-increasing costs of new product development requires a paradigm shift involving “higher-order” involvement of consumers in the development process
August 1, 1999

Marketing Pull vs Technology Push

Combining a consumer need and new technologies that provide a strong technical base for differentiation is key to successful new product development
August 1, 1999

Top Ten Trends to Watch and Work on for the Millennium

A discussion of the top ten trends that should stimulate thinking and guide marketers in the millennium ahead
August 1, 1999

Marketing Pull vs Technology Push

Combining a consumer need and new technologies that provide a strong technical base for differentiation is key to successful new product development
August 1, 1999

Top Ten Trends to Watch and Work on for the Millennium

A discussion of the top ten trends that should stimulate thinking and guide marketers in the millennium ahead
August 1, 1999

Integrating the Consumer into New Product Development

To successfully cope with the immense risk, high failure rates, and ever-increasing costs of new product development requires a paradigm shift involving “higher-order” involvement of consumers in the development process
August 1, 1999

Columns

Implications of the Belgian Dioxin Crisis

Back Page

Marketing Quality Differences

BUSINESS/MARKETING

Bite-Size Goes Big-Time

CONSUMER TRENDS

Starches and Gums Move Beyond Fat Replacement

INGREDIENTS

Seeking Some HACCP Solutions

LABORATORY

The Risky Habit of Eating

SCIENCE COMMUNICATIONS

Departments

Past Issues

July 1999

Volume 53, No. 7

November 2019

Volume 73, No. 11

blueberry

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