Retargeting Candy as Functional Food

The functional food revolution is rapidly changing old candy stereotypes. The hard candy category, including peppermints and jawbreakers, has collided with the loosely defined cough drop category.

Functional ingredients have radically transformed both categories, which now include Celestial Seasonings’ Soothers Herbal Throat Drops and American Licorice Co.’s Herbal Chews. These new products have revolutionized the whole notion of hard candy and the reasons for eating it. Hall’s Vitamin C Drops ar…