Nothing Crazy About Ingredient Alliances

Merger mania. I’ve been seeing that term quite frequently over the past few months. It suggests, I believe, the prolific number of mergers, acquisitions, strategic alliances, and so on that we have seen in the food industry over the past decade, and an occurrence which probably shows little sign of abating.

However, the phrase bothers me somewhat. I keep thinking that next I might see words coined like “strategic screwiness” or “cabal craziness.” Obviously my problem here is with the connotation…