Playing the open dating Game

PRE-GAME STATS
94% of shoppers have noticed it, 75% claim to have used it to make a purchase, but less than 50% even understand its meaning. What is it?

The answer to this question (Sherlock et al., 1991) is, of course, an “open date” or “open shelf-life date” on a food product. An open date refers to the date on packaged food that indicates when the product was packed, meant to be “sold by,” or meant to be “used by.” Such a practice has been in demand since the beginning of the 20th century.

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