Crisis Management: Planning for the Unthinkable

Worst-case scenario: someone dies from eating your food product. Besides being a human tragedy, it could also be fatal to your business.

Such a calamity seems remote. After all, the United States has the safest food supply in the world, and cases of death linked directly to faulty food processing are rare. Moreover, you have complete confidence in your quality control procedures.

It’s this kind of thinking that all too often leads to complacent, head-in-the-sand lack of planning for the unthinkabl…