Fran Katz

The combination of Annual Meeting and Food Expo is used as a trend-spotting mechanism by IFT members and others. A large number of technical presentations on related subjects, followed a year or so later by a number of new ingredients on the Food Expo floor, identifies the beginning and peak of a trend. Some of these concepts/products are adopted by food processors, and become solid features, building business and growing into permanent product lines. Others peak and disappear.

By watching the in…

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