Pierce Hollingsworth

Three Hot Topic sessions were presented at the Institute of Food Technologists’ Annual Meeting in Dallas, Tex., June 10–14, 2000. This article reports the participants’ current thinking on trendmaking, biotechnology, and obesity—prominent subjects indeed in the realm of food science today.

Risk can make marketing “curiously strong”
“Overthink dilutes an idea, robbing it of sharpness and clarity.” These words from Clay Purdy, vice president of the Leo Burnett advertising agency, may embody some a…

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