Added-value” foods—whether fresh, frozen, or canned—have been a blessing to the food sector, producing skyrocketing sales of stagnant commodities and stodgy staples and creating a new generation of convenience foods with multi-billion-dollar foodservice and retail market segments.
Fresh-cut produce will more than double to $16 billion by 2003, according to a 1999 report from the Fresh-cut Produce Association. Supermarket Business Market Overviews has suggested that value-added meats—worth $3.6 bi…