Beverage Makers Seek—and Find—Container Variety

The shape and material of the package makes a drink distinctive, and, in some cases, the container costs more than the contents. Beverage manufacturers sell the beverage and container as a total package, and, indeed, the container is vital to the drinking experience.

Beverage manufacturers come in several guises: there are manufacturers of soft drinks, still beverages, dairy drinks, coffee, tea, juices, juice drinks, sports drinks, performance drinks, beer and spirits, and, now, nutraceutical bev…