Getting Religion —For Your Products That Is
Kosher or halal certification may be a necessity for a specific target market or a marketing means to increase sales. In either case, knowledge of the requirements for kosher or halal certification is necessary.
When My Own Meals, Inc. was established in 1986, we did not have religious supervision. We just wanted to bring great-tasting, top-quality, nutritious, refrigeration-free, shelf-stable meals to the market. Later, we added kosher certification and then halal certification. Making the changes was an adventure. Here’s what we learned.
Myths About Religious Supervision
Let’s begin by dispelling some myths about religious supervision:
• Some believe that a producer pays a rabbinic supervisor or Muslim …
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