A. Elizabeth Sloan

Beef? You bet “It’s what’s for dinner!”—and breakfast, lunch, and snacks too! Today, there is more interest in meat—beef, pork, lamb, veal, and exotic varieties—than you can shake a skewer at.

In fact, for the first time in 20 years, beef demand is on the upswing, up 3.5% last year over 1998. Traffic in casual steak houses has soared 73% since 1993, according to a 1999 report by NPD/Crest. The Restaurants & Institutions 1999 Menu Census confirms that cheeseburgers and hamburgers remain Americ…


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