Beefing It Up!

Beef? You bet “It’s what’s for dinner!”—and breakfast, lunch, and snacks too! Today, there is more interest in meat—beef, pork, lamb, veal, and exotic varieties—than you can shake a skewer at.

In fact, for the first time in 20 years, beef demand is on the upswing, up 3.5% last year over 1998. Traffic in casual steak houses has soared 73% since 1993, according to a 1999 report by NPD/Crest. The Restaurants & Institutions 1999 Menu Census confirms that cheeseburgers and hamburgers remain Americ…