Donald Pszczola

Donald E. Pszczola

In the 1960s, artist Andy Warhol elevated the red-and-white label of Campbell Soup’s condensed soup cans into the realm of pop art. Now, Campbell Soup Co., Camden, N.J., is updating these labels to distinguish different soup categories: Classics, Fun Favorites, Special Selections, Great for Cooking, and 98% Fat Free. The new labels feature photos of the soup, a brighter red color, and a smaller gold medallion now positioned near the top of the can.

INGREDIENTSHow would Warhol have felt about this label chan…

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola