Less-Traditional Soups and Sauces Would Meet Warhol’s Approval

INGREDIENTS

Food Technology Magazine | Article

Donald Pszczola

Donald E. Pszczola

In the 1960s, artist Andy Warhol elevated the red-and-white label of Campbell Soup’s condensed soup cans into the realm of pop art. Now, Campbell Soup Co., Camden, N.J., is updating these labels to distinguish different soup categories: Classics, Fun Favorites, Special Selections, Great for Cooking, and 98% Fat Free. The new labels feature photos of the soup, a brighter red color, and a smaller gold medallion now positioned near the top of the can.

INGREDIENTSHow would Warhol have felt about this label chan…


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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola

In This Article

  1. Food Ingredients and Additives
  2. Colors
  3. Food Ingredients and Additives
  4. Food Ingredients and Additives
  5. Spices and Seasonings
  6. Sodium and Salt Replacers
  7. Food Product Development

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