Marketing Trends Fueling Healthful Foods Success
The healthful, or “healthy,” foods industry, which includes nutraceuticals, fortified foods, supplements, organics, and natural foods, has grown by 10–20% per year in sales. Here are 14 reasons to watch healthy foods.
The definition is open to debate, but the success of healthful, or “healthy,” foods in the marketplace is clear: sales in virtually every category are up and show no signs of a hard landing. Are Americans getting the health message and taking it to heart or wallet? How about citizens of other countries?
Americans seem to be getting the message, but it’s a slow road to action. Statistics ironically show that while healthy food sales are expanding, so too are belt lines. According to the National …
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