Secrets of Trade Show Success

Trade shows represent an opportunity to make contacts, reinforce relationships, cultivate business, and even close deals. Yet few companies use the experience to its fullest potential.

To help companies make the most of the upcoming IFT Food Expo, to be held in New Orleans, La., on June 24–27, IFT in February held a full-day workshop called Food Expo U. It detailed how exhibiting companies can apply quantifiable goals and objectives to their trade show participation for maximum results.

The progra…