Niche Players Pushing UV Light Applications
BUSINESS/MARKETING
Quality and uniqueness are the two key attributes of the successful niche marketer. Find a seam in the market, address it with a consumer-appealing product, cultivate a loyal following, and pretty soon you have a rock-solid business. Ben and Jerry, Leonard Marsh (Snapple), Vernon Rudolph (Krispy Kreme), Ray Kroch, even the Colonel, all started with this formula. Hard work, vision, and innovation in both marketing and technology won them tremendous success. Often, the early adoption of new techno…
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