A. Elizabeth Sloan

Organic, all-natural, additive/preservative-free, and GMO-free foods—call them what you will—are all part of the growing mainstream desire for cleaner, purer, and “close-to-nature” foods. With fortified and functional foods, they’ll represent one of the strongest and most sustainable health-driven markets for decades to come.

These products command big markets. According to Natural Food Merchandiser, natural food sales are growing at 14% per year and are nearing $28.5 billion, $5 billion of which…


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