Donald Pszczola

Donald E. Pszczola

Throwing rice at weddings was once a very popular custom, symbolizing good luck for the bride and groom. Even though that custom has fallen somewhat out of favor in recent years, the rice industry probably isn’t too worried about its disappearance. That’s because Americans have doubled their consumption of rice in more than a decade, eating more than 21 pounds per person. (People in Asia are said to eat as much as 300 pounds per person.)

Rice, available in a variety of types and forms, offers health and functional benefits, making it a versatile ingredient in product development.According to the California Rice Commission, rice consumpti…

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola