Pierce Hollingsworth

The development and introduction of margarines that actually reduce serum cholesterol by significant amounts is a boon to those who really want to reduce blood cholesterol levels. Cost and positioning of these new products are double challenges.

Margarine: The Over-the-Top Functional Food
The sales pitch is deliciously simple—spread it on your bagel twice a day and cut your cholesterol by up to 14%. Backed by recent Food and Drug Administration approval for heart-health claims, a high-cholesterol …DEVELOPINGFOODS.COM

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