As we know all too well, the world is moving at an incredible pace. The signs of change are all around us. Life in many ways is more complex, as we must deal with the constant influx of data and information that is thrust upon us. Life in the fast lane is no longer a reference to a way of life—it is life. The day-to-day demands of successful product development must coexist in this environment. For that to happen, we all need to employ new strategies.Flavor chemists need to understand the business practices of their clients. While some flavor chemists have a true understanding of commercial practices, this is an area that needs to be cultivated.

As much as we think that dealing with change …

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