A. Elizabeth Sloan

In the next decade, a number of significant demographic changes will offer the food industry a series of new and exciting consumer markets and targets. For the most part, however, they will be unattainable by simply tweaking existing offerings and will force food marketers to focus on developing new highly targeted products, reassessing their consumer product criteria and creating contemporary campaigns to capitalize on these large and lucrative emerging market segments.

CONSUMER TRENDSIt’s no surprise that the…

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