A. Elizabeth Sloan

With Italian, Mexican, and Cantonese food such a part of our everyday lives, it’s hard to say what’s ethnic anymore. But, whatever it is, consumer interest is accelerating.

Last year, Oriental and Mexican entrees led frozen dinner category sales—each up17%—and refrigerated Mexican foods made the “Top 20” list of overall supermarket food sales gainers. Promar International, marketing and business consulting company based in Wheaton, Ill., predicts that ethnic food sales will reach $75 billion by 2…


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