Efforts by Bruce Watkins, Purdue University, to direct teenagers toward the subject of food science were rewarded not only by educators but also by news media around the nation. Requested by the National Science Teachers Association and distributed to hundreds of its members, Watkins’ CD-ROM project, The Pizza Explorer, funded by IFT, became a news story published and republished in outlets such as the Chicago Tribune, The Daily Oklahoman, Seattle Post Intelligencer, San Jose (CA) Mercury News, …