Pierce Hollingsworth

1. Marketing a New Generation of Foods to Women
Breakfast cereals are among the most recent products specifically addressing women’s health issues, and we can expect the number and types of products targeted to women to increase.

Ever since Eve picked that first fateful fruit and served it to Adam, women have been the main family menu planners. While the woman does the shopping, few if any food products have been designed for her. It may have taken a few thousand years, but foods designed specific…

Developing and Marketing Foods for Women

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